David Pagotto Posts

Avoid Buzzwords to Connect With Your Audience

Avoid Buzzwords to Connect With Your Audience

Buzzwords are those terms that sound important, but are meaningless. They are often used to desensitise people to the harsh side of the business world and say more about what isn’t being said than what is. They are designed to be impersonal and grease the gears of the machine working behind them.

Use Social Media to Build Your Brand

Use Social Media to Build Your Brand

Social networks are the new media democracy, with marketing budgets, company size, and revenue irrelevant to how well a campaign can work. Virality is something that many companies have tried to bottle, with few having any sustainable success. Its level playing field is why success through social media can be so stratospheric for a brand.

The Rise of 10X Content Marketing

The Rise of 10X Content Marketing

10x content is vital to search performance in the new landscape of content marketing and natural link profiles. It is defined as “content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” This means that is requires the most effort to create, offers a new perspective on an existing topic, or provides insight into a new or emerging industry.

Google Analytics Attribution Basics

Google Analytics Attribution Basics

When any company engages in multiple channel marketing the dilemma of attribution occurs – In other words deciding which channel is responsible for the ultimate conversion. In a world where the typical customer journey will contain numerous touch points such as organic search, paid search, social media, email and in-store it pays to understand the basics of attribution.

Quick Fix: Google Analytics Referral Spam

Quick Fix: Google Analytics Referral Spam

Google Analytics has been overrun with spam – there’s no doubt about it. Every time I login to an account I can’t help but notice all the misrepresented data on display. There are a number of different ways to exclude this data in GA but I have found this simple solution will remove the majority of unnecessary referral spam. It will even allow you to view your data historically.